Xelectia was founded in 2002 as an innovative concept for organising traditional commerce, and it now has 25 associated establishments<sl><sl>Xelectia’s lines of business involve the development of state-of-the-art trading systems (electronic commerce, web outlets, etc.) and incorporation of new technologies (transactive displays, virtual changing rooms, etc.) to top-of-the-range traditional shops<sl><sl>Gestion de Capital Riesgo del País Vasco has acquired 20% of the company’s shares through its fund IED (Inversiones en Empresas Digitales)
The company Gestión de Capital Riesgo del País Vasco, SGECR, S.A. has invested 560,000 euros in Xelectia, a Commercial Excellence Network creation project whose aim is to use innovation as a method of increasing traditional commercial establishments’ competitiveness, leadership and sales. This investment, made through the fund IED (Inversión en Empresas Digitales) involves acquiring a 20% shareholding in the company. The investment has been made for a six-year period and aims to encourage the company’s growth and its international expansion.
This company was founded six years ago, and its activity centres on developing state-of-the-art trading systems and incorporating advanced technology to its network of shops. One of Xelectia’s key focus areas is using internet and other electronic resources to market fashion, furs, jewellery, accessories, footwear, eyewear, delicatessen products, wines and various top-of-the-range traditional commercial sectors. Xelectia has a commercial platform for this purpose, www.xelectia.com, with a total of 25 associated shops, where buyers can view the leading brand collections available in these shops, purchase them online and even reserve them for when they visit the shop itself.
Xelectia has also opened a blog, http://blog.xelectia.com, featuring exclusive reports and information videos on the brands and products in its shops. Some of the shops also have a “transactive display”, where the shopfront is displayed as a giant touch screen where customers can purchase on any day of the year and at any time of day or night, even when the shop itself is closed.
21 July 2008
